Claire Ford
Founder of Viral Muse
Claire Ford is a multi-award-winning entrepreneur, mentor and speaker based in Northern Ireland.
Claire has been recognised for her work through multiple industry awards, including a VAVA Award, and Local Women Magazine’s Business Award. She was also named on the Belfast Telegraph’s Northern Ireland 30 Under 30 list in 2026.
Founder of Viral Muse
Claire is the Founder of Viral Muse, a multi-award-winning social media agency headquartered in County Down, Northern Ireland.
Under her leadership, Viral Muse has become one of the UK's leading organic social media agencies, trusted by businesses ranging from ambitious local brands to globally recognised companies.
Through Viral Muse, Claire has:
- Generated 250+ million organic views across social media.
- Produced some of the highest-viewed and most engaged organic social media campaigns across the UK and Ireland.
- Helped businesses generate multiple millions of pounds in revenue through organic social media marketing.
- Worked with globally recognised brands including Coca-Cola, Adobe, Birds Eye, Tim Hortons, Hellmann's and many more.
Viral Muse is headquartered in County Down, Northern Ireland, and works with businesses across the UK and Ireland.
Founder of The Visit List
Claire is the Founder of The Visit List, an award-winning hospitality, tourism and lifestyle media platform operating across the UK and Ireland.
Built and operated by the Viral Muse team, The Visit List helps businesses reach highly engaged audiences through strategy-led, high-impact social media storytelling.
Since its launch, Claire has grown the platform into one of the UK's and Ireland's highest-engaged hospitality and tourism media brands, generating over 50 million organic views, building an audience of 45,000+ followers, and producing some of the highest-performing tourism and hospitality content in the region.
In 2024 alone, The Visit List's showcases averaged 600,000+ organic views per featured business without paid advertising, partnering with leading hotels, restaurants, visitor attractions, tourism organisations and destinations to drive real-world awareness, bookings and engagement.
The platform has also received multiple industry awards, including Best under 50k in Ireland at the VAVA Awards, and has been recognised at the Northern Ireland Social Media Awards.
Co-Founder of MADE IT
Claire is the Co-Founder of MADE IT, a business media platform dedicated to telling the stories of Northern Ireland's most successful entrepreneurs, business leaders and professionals.
Through professionally produced interviews and compelling digital storytelling, MADE IT provides audiences with valuable insights into business, leadership and entrepreneurship while celebrating the individuals driving innovation and economic growth across Northern Ireland.
The platform was created to inspire the next generation by giving people unprecedented access to the journeys, challenges and successes of those who have built remarkable careers and businesses.
As featured in…
As featured in…
Digital Marketing Powerhouse of the Year 2025
Local Women’s Magazine
Northern Ireland 30 Under 30 2026
Belfast Telegraph’s
VAVA Award Winner 2024 | Ulster Tatler Entrepreneur of the Year Finalist | Ulster Tatler Businesswoman of the Year Finalist | Business Eye Young Business Personality of the Year Finalist | WIB Young Businesswomen of the Year Finalist
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News
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Returning to Queen's as a Guest Speaker
Claire Ford returned to Queen's University Belfast to deliver a workshop on social media marketing and content creation. Sharing practical industry insights, real-world experience and proven strategies.
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![Claire Ford founder of Viral Muse - 2026 30 under 30 by the Belfast Telegraph]()
Northern Ireland 30 Under 30
Claire Ford, founder of Viral Muse, was recognised as one of Northern Ireland’s leading young entrepreneurs after being included on the Belfast Telegraph’s 30 Under 30 list.
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![Claire Ford founder of Viral Muse at Intertrade ireland and women in business wegrow event]()
WeGrow - For Ambitious Founders
Claire Ford, founder of Viral Muse, was accepted onto the WeGrow programme - a prestigious business growth initiative delivered by InterTradeIreland in partnership with Women in Business and Network Ireland.
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Business Women of the Year - Finalist
Claire Ford, founder of Viral Muse, was shortlisted as a finalist for Young Entrepreneur of the Year at the 2026 Women in Business Awards.
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Entrepreneur Stand Up - Queen's University
Claire Ford, founder of Viral Muse, spoke at Entrepreneur Stand-Up at Queen’s University Business School, sharing insights into entrepreneurship, social media marketing and building a modern digital business.
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![Claire Ford founder of Viral Muse winning local women magazines business award]()
Local Women's Magazine Awards
Claire Ford, founder of Viral Muse, won the Digital Marketing Powerhouse award at the 2025 Local Women Magazine Business Awards.
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![Claire Ford founder of Viral Muse]()
Young Business Personality - Finalist
Claire Ford, founder of Viral Muse, was named a finalist for Young Business Personality of the Year at the 2025 Business Eye Awards.
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![Claire Ford founder of Viral Muse]()
Business Women of the Year - Finalist
Claire Ford, founder of Viral Muse, was named a finalist for Businesswoman of the Year at the 2025 Ulster Tatler Awards.
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![Claire Ford founder of Viral Muse - finalist in ulster tatler influential women awards]()
Ulster Tatler Influential Women Awards 2025
Claire Ford, founder of Viral Muse, was named a finalist in the Entrepreneurship category at the 2025 Ulster Tatler Influential Women Awards.
